Improve by Doing » analysis http://www.improvebydoing.com How to improve Marketing, Traffic generation and your life in general Tue, 24 Nov 2009 22:12:37 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 You don’t have as much web traffic as you think! http://www.improvebydoing.com/web-traffic-generation/analysis/you-don%e2%80%99t-have-as-much-web-traffic-as-you-think/ http://www.improvebydoing.com/web-traffic-generation/analysis/you-don%e2%80%99t-have-as-much-web-traffic-as-you-think/#comments Thu, 27 Nov 2008 23:07:27 +0000 Fredrik Lönn http://www.improvebydoing.com/?p=200 Your Alexa site ranking can be very important. If you decide to sell your site, its traffic ranking will most likely have an impact on how much you will get for your site. If you sell advertising on your site you can be sure the advertiser checks your traffic rating.

But are the Alexa traffic numbers really correct?

It is not statistical valid

The Alexa ranking is not statistical valid for rankings above 100k and it clearly states so on their site. The Alexa ranking is calculated based on the number of visitors to your site that have the Alexa toolbar installed. If your site has too few visitors the estimate on how many of all visitors have the toolbar installed is wrong, its simply not statistical significant.

The results are skewed

Depending on who is your target market, your ranking will differ by huge amounts. People that are interested in knowing the ranking of their own sites are way more likely to have the toolbar installed. If your site is about marketing or targeted to web site owners more of them will have the toolbar. Because of this, Alexas estimate on how many percent of internet users that have the toolbar installed will be wrong. And your site will get an incorrect traffic ranking.

Tomorrow I will tell you how you can easily raise your Alexa ranking. If you want more real visitors to your web site I urge you to sing up to my free web traffic newsletter.

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