Don’t plan to fail

Yesterday I wrote about how important it is to focus on your current goal. I guess its even more important to have goals and a plan to reach the goal.

I want to share with you a simple way to make plans that works especially good for small projects.

If you fail to plan you plan to fail

The backward planning process is a really simple planning method. Combined with persistence and a clear focus you can achieve almost anything using this method.

The backward planning process starts with you identifying a desired end state.

To make this more concrete I will use my upcoming product as an example. I plan for the end state of having 100 paying customers.

Next I need to figure out what would be the last step that brings me to my goal. I will need to sell 100 copies and I plan to do it with affiliate. I need to make my goal concrete or I have no way of knowing when I have achieved it. Let for example say I need 40 active affiliates to sell 100 products.

Before I can sell it through affiliates I need to register the product on an affiliate system like say ClickBank. Before I register it I will need a sales letter and the product will have to be completed. So the task list so far looks like this:

If this was for real I would surely break down the product part in smaller parts as well.

Now there seems to be some gaps in the planning,

I want to attract specific good affiliates. To sign them up I first need a list with their email or phone number. I also need to prepare a letter to sell them the idea. They probably want to know conversion rate of the product, to get that I will need to test my sales letter.

The plan is now

Continue like this until you have a list of achievable sub goals leading to your ultimate goal.

Now simply start working on the sub goals in reverse order.

As you make progress toward your ultimate goal you need to update the list as you inevitably discover more things that need to be done.

When you reach your ultimate goal set a new goal and do a new backward planning.

One of my sub goals is to build my email list. I want to be able to do a pre-launch to the new marketing product before it is actually released. If you are interested do signup to my free traffic tips newsletter. You will also get a new idea each day on how to build traffic to your web site and you can unsubscribe at any time.

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