A web traffic flood – part 2
In the first part of this article I introduced PPC as a way to bring a flood of traffic to your web site. I ended when we were just about to start writing our advertisement. We had already created and logged into the adwords account and selected the keywords to target.
So next you have to write your advert. Google text adverts are three lines long. When writing your advert the goal is obviously to get people to click on the advert.
Make your text interesting!
You also want to make sure you get the right persons to click on the advert. Remember, you pay for each person that clicks on your add. Don’t forget to include your major benefit, preferable in the headline.
If you have an url with several words like my improvebydoing.com or yourtraffictips.com you should make each letter in the url a capital letter like this: ImproveByDoing.com.
And the most important part when writing your advert.
The most important thing when writing your PPC advert is to always have two adverts. You can create two adverts easy in Google. You then let the system randomly select the add to show.
Let it run at the very least one week.
After a while one of the adverts will prove to work better. Select the one advert that is best and keep that one. Delete the other advert. Write a new advert and run that one instead of the one that did not perform. In this way you will constantly improve your advertisement. You only have space for a few words but even the simplest of changes can make a huge difference.
And this is important because.
The three things that determine the price you per click is
• How many clicks on your adverts (Click Through Rate)
• How much competition there is for your keyword
• How well your keywords match your landing page
Another vital point for a successful campaign is to track and measure how many actually does what you want..
You can target your advert either by language, country or both. This you really want to take advantage of. If you for example are running an advert written in English you probably don’t want it displayed when someone does a search in Chinese. Targeting your advert by country is another way to increase your click through rate, CTR.
As long as your advert is running on Google you should log in every day to Adwords. You will see how the keywords you have used are performing. Disable badly performing keywords and replace them with new keywords. You might also need to change the bids on each keyword. As your CTR increase or your competition change you will need to raise or lower your bid. Make sure you know how much you are willing to pay for each visitor and don’t pay more.
You can also increase your number of visitors by increasing the quality of your landing page or by finding other keywords.
When you have a campaign that has been optimized for a while you can bring it over to other PPC services. Since Google has become so popular recently prices has gone up. The other search engines are generally cheaper but I would still go with Google first and then expand to the other services.
If you want more ideas get visitors to your site signup to my daily traffic tip. Each day you will get a new practical suggestion to try.
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Comments
Well that question is a bit hard to answer to. It depends on how you define results. Just getting visitors, well you can basically get as many as you can afford.
The trick with PPC though is to optimize your campaign. To start slow, always run two adds and make them better and better to improve your CTR. Higher CTR will give you lower price per click and then you can ramp it up.
If you are selling stuff on your site it also essential that you track you visitors and not only monitor the CTR on your advert but also from your site.
what sort of numbers can I expect on my first week, second week, etc. IF I have a strong campaign?
I mean, according to your expercience?