Improve web traffic with keyword research – Part 2

Yesterday we started our keyword research by coming up with a number of keyword phrases and placing them in a spreadsheet.

We are ready to begin

The next step is to make a visit to WordTracker. They have a free keyword research tool at:

The free version has a limit to the number of results you will get. If you want more results you have to sign up for a subscription to their pay service. Their free service will work fine for us now.

Enter your keywords one at a time and write down the number of hits returned by the tool in the cell right next to the keyword.

WordTracker returns the number of searches per day on their search network. Most likely even more people will search for the term on Google. Another thing to notice is that we are talking about searches, not actual clicks for the term.

When you enter your search term in WordTracker you will also get a list of variations on your search term. Add these as well to your spreadsheet if they are relevant.

When you have all your keywords recorded with the number of hits per day we can go to the next step.

Point your browser to Google and enter each search term. In the third column record the number of results. Write down the results from the top 5 results, one url per cell.

In the next cell calculate the number of searches / results.

For example a keyword with 400 searches and 40 000 results and will get a ratio of 0,01.
A keyword with 100 searches and 40 000 results will get a ratio of 0,0024.

This ratio will give you the benefit versus reward for the search term. I use this ratio as a guideline to select which term to target first. A higher ratio gives a better return on my time.

To make sure you are targeting the right terms you should also set a max limit on the number of results, ie a term with several million search results is going to be very hard to succeed with.

The thing you do then is to add more terms to you key phrase, the number of results will decrease as well as the number of searches. You calculate a new ratio for this new longer phrase as well.

I also take a look at the top results returned by Google. If the top sites are .gov domains there is probably no chance of getting a top placement for the term. You might also want to check the page rank of the top results. If the top result has a higher pr than 6 it is going to be very hard to take the top spot.

That was a basic introduction to keyword research. There is really much more to tell but this should be enough to get your started.

There are a number of tools available to help you with keyword research. They can save you time. I still recommend you to do it manually a few time to get a feel for the process before investing in any tool. All tools have a learning curve. Focus your attention on learning the important thing instead of new tools.

Now you should signup to my “Improve by Doing” newsletter to learn more about web traffic generation. Remember, the key to any traffic generation tactic is actually doing it.

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