Make sure search engines updates your updates

Do you have a blog like this one? Then you have probably noticed the word ping. What is a ping?

A ping is simply a signal send out from your blog to let everyone know it has been updated. Search engines and a lot of other web services are listening to pings to know when to send their bots to crawl your site.

If you use Wordpress for your blog it will send out a ping every time your post a new comment or edit a post. I use a plugin called smart update pinger that only pings when I do a new post. You can download it for free from; http://daven.se/usefulstuff/wordpress-plugins.html

The default Wordpress installation uses a service called pingomatic for its pings. Pingomatic gets the ping from the blog when it is updated and relays the ping to other ping servers.

One problem with pingomatic is that if it for some reason decides your sites is spamming, ie send too many pings it will just stop relaying your pings to the services. Another problem is that if the pingomatic service is down no ping server will be notified of your update.

You will no longer notify the search engines of new content and you will get fewer visitors.

Don’t put all your eggs in the same basket. It is much better to use a direct list of ping servers and not rely on one single service.

Do a search on google to find a list, they are everywhere. Also get rid of pingomatic from your list or you will send duplicate pings to some services and that will be considered spam.

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Comments

Thanks, that is some real good advise on the pinging business side of things. You really know your stuff!

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