Web traffic with Press releases
A press release is a cheap and awesome way to get traffic to your site. If your press release is successful you not only get it republished on other web sites but also in written press.
A Press release is your way to send objective news to the press.
The fact is that people working at newspapers have a hard time filling their magazine with content. Just imaging if you had to do a complete newspaper every day and come up with new ideas. Most of the content in papers is either direct reprints from press releases or rewritten press releases.
To succeed with a press release it has to be newsworthy. It also has to be of interest to the magazines readers. A good example of a something newsworthy is the release of a new software product. Something that is probably not interesting is a point upgrade to that software.
As a general guideline you should not submit a new press release about the same subject in 6 months from the first one. There are exceptions to this rule, use you’re your own judgment. You want to be remembered by magazine editors but you do not want to spam them.
Another good reason for a press release is if you launch a new site.
When you write your press release make it interesting and worth reading. Also, make sure to make it objective. If you write that you have the best something it will not be reprinted, the magazine has to be able to stand behind the text. Also, even if they could rewrite the text they probably will not, they have a whole paper to fill by the end of the day.
Write your press release in sections starting with the most important thing. Make the first section short and each following sections longer elaborating more on the subject. When someone is going to use your text they have to fit it into the page and they often have limited space. Some will print the complete press release but some with start from the beginning and cut at a random line in your text. Make sure you get your point across in the beginning of the text.
www.Prweb.com let you send your press release on the internet for a small fee. I have used them and I have also used more specialized services in my niche. Start with sending you press release though a bulk service. Then send the press releases to your local press and personal contacts.
I have had the most success with contacting local Swedish press with a personal letter asking them to reprint the release. If you are not English speaking writing in your local language to the press will give you better results. The same goes if you live in a smaller town, contact the local press, they will try to benefit local entrepreneurs. And make it personal, build a relation.
The next time you are about to release something do not forget to write a press release. If you want more practical ideas to drive web traffic you need to signup to my daily traffic tip newsletter.
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Comments
Make your presslrelease fit on one page. The exact length does not matter but aim for between half a page and one page.
Checkout prweb.com and read som pressreleases there for exampes.
Yes you can schedule the release.
If you use a company to send you the pressrelease and not only prweb they usually send you a report on the success of the release a month or two after. This is in their interest as well to show you its been successful.
Good to get the a starting points on how to write and push a classical press release.
What is a short text in numbers of words?
Is the press release published directly you send it in, or is is possible to schedule it?
How do you receive feedback on the “up take” in media of your press release?